Tuesday, September 23, 2008

First things first

First I check few basic things:
Then I start to measure. If You don't measure, You are not going to get results. Start measuring your website CSI-i (critical success indicators).

CSI-is I use:

So, main CSI is link popularity in general

Secondary CSI-s, what I also follow, but not so important:

  • GIP -Google indexed pages
  • YIP - Yahoo indeced pages
  • MIP - Microsoft Live indexed pages

When I start new SEO project, lasting 6-12 months or so, I set up spreadsheet to record each month all these CSI-s. Usually compare them with closest competitors.

In the next post I will describe where to get these numbers.